Filling the White Spaces

Filling the White Spaces

Studies have proven that a mere 5% increase in customer retention can result in profit increases of at least 20% (and as much as 80%) for most businesses or, that repeat customers spend an average of 67% more than new customers. Additionally, after 10 purchases, a customer may have referred as many as 7 people. via: CSM – An eMagazine for Customer Service Professionals

If this is the case, how do you keep customers coming back? How do you keep them engaged? And how do you recruit new customers and turn them into returning customers?

Building relationships with your clients in one way to help boost repeat business and generate new business, typically through referrals.

Unless you are the kind of business that people come into daily or weekly out of necessity (i.e. gas station, grocery store, coffee shop, etc.) how do you build that relationship and maintain it?

As a business if you aren’t seeing your customers or clients on the daily or weekly basis, you need to have a way to have a way to spark thoughts of your business during the ‘white spaces’ – the times when you have no contact with customers, after a purchase or between purchases.

Digital marketing now provides businesses with the opportunity to fill the white spaces, help to build stronger relationships with customers & clients.

Direct e-mail, Facebook Pages, Twitter Accounts, Pinterest Bullentin boards and more offer businesses the ability to connect with their customers and clients during down times, but sharing information, engaging in conversation and answering questions.

There are a lot of ways to learn about Digital Marketing; you can research it online, you can read books, you can talk to friends and you can attend seminars.

On Thursday April 12^th the London Convention Centre will be the venue of Boost Your Social Media Marketing presented by CanSPEP and Constant Contact.

To learn more about this opportunity to explore Social Media Marketing, view the event listing on our website, with links to registration and more information.

Whatever your style of learning is, on the internet, in books or from seminars, take the time to educate yourself on the value of Social Media Marketing. Educate yourself and determine what Social Media tools will benefit you and your business best. There are many different options available, and there is no need to adopt all of them immediately. Do your research and find a platform that you are comfortable with and dedicate some time and effort to it. 

Social Media Marketing can help you in many ways. It can help you maintain or improve existing relationships, it can help uncover and nurture new relationships and most importantly it can help you better serve your customers and community.

Do not think of Social Media as something new you need learn, or a trend that will quickly fade. Think of Social Media as an evolution of something that you have always done - communicate.